Hithere!I'mNayaraLima,apassionatecreativewithalmost20yearsofexperienceinadvertising.//Istartedmycarreerasacopywriterbackin2006,andsincethen,Ihavehelpedgreatbrandsbecomeevengreater.Dove,Ford,Avon,StellaArtois,J&J,Guaraná,AudiandKimberly-Clarkaresomeoftheclientesthathaveshapedmyskills,challengingmeindifferentways.//IlovetravelingasmuchasIlovecreating,andmaybethatswhyIfirstleftGoiânia(myhometown)toliveinSãoPaulo,thenChicago,thenNYC,andfinallybacktoSãoPaulo,whereI’mcurrentlyaCreativeDirectoratSoko/Droga5.//Withalotofhardworkandalittlebitofluck,advertisinghastakenmefurtherthanIcouldeverimagine:frompitchesinBuenosAirestocreativesprintsinTokyo,andeventograbbingsomeawards(anddrinks🍸)intheFrenchRiviera.//I’mexcitedtocontinuethisjourneyinadvertisingwhilealsomanagingtobeanamateurballerinainmysparetimeandanobsessedpet🦊mom24/7.
Experience
Soko/Droga5
(São Paulo) - 2022 - currently | Clients: Unilever (Dove and Cif), Kimberly-Clark (Intimus), Stella Artois.
R/GA
(São Paulo) - 2020 - 2022 | Clients: J&J (Baby and Neutrogena) and Next (digital bank).
Africa
(São Paulo) - 2018 - 2020 | Client: Natura (one of the biggest Brazilian beauty brands).
EnergyBBDO
(São Paulo) - 2017 - 2018 | Clients: Audi, ConectCar, Zap Imóveis.
JWT
(São Paulo) - 2016 - 2017 | Client: AVON.
DM9DDB
(São Paulo) - 2014 - 2016 | Clients: Guaraná Antarctica, C&A, Consul, Brastemp.
JWT
(São Paulo) - 2012 - 2014 | Client: Ford.
DraftFCB
(Chicago) - 2011 (3 months internship) | Client: MAS.
AgênciaClickIsobar
(São Paulo) - 2010 - 2011 | Clients: SKY HDTV and Sadia.
IltdaComunicação
(Goiânia) – 2006 – 2009 | Local clients: PUC Goiás, Piracanjuba, Goianinho.
Awards
CannesLions
- ∙ Glass "The Lion for Change" - Stella Artois Uncomfortable Food
- ∙ Bronze - PR - Stella Artois Uncomfortable Food
- ∙ Shortlist - Titanium Lions - The Dove Code
- ∙ Shortlist - Glass "The Lion for Change" - The Dove Code
- ∙ Shortlist - PR - The Dove Code
- ∙ Shortlist - Creative Application of Emerging Technology - The Dove Code
- ∙ Shortlist - Brand Purpose and Impact - The Dove Code
- ∙ Shortlist - Social and Influencer - No Filter Contract
- ∙ Shortlist - Health and Wellness - Almost Perfect Hands
- ∙ Bronze - Cyber - Young Lions 2015 Global Competition
- ∙ Young Lion Cyber Delegate 2015
Effie
- ∙ BRAZIL:
- ∙ Gold - AI - The Dove Code
- ∙ Silver - Personal Care, Beauty and Hygiene - The Dove Code
- ∙ Bronze - D&I - The Dove Code
- ∙ Bronze - General Products - Cif Miracle Cleaning
- ∙ LATAM:
- ∙ Gold - Beleza - The Dove Code
- ∙ Bronze - Bien Social - The Dove Code
- ∙ Bronze - D&I - The Dove Code
CC|Brazil'sCreativeClub
- ∙ Ouro - Uso Inovador da Tecnologia - The Dove Code
- ∙ Ouro - Filmes para outras telas - Fusion GP
- ∙ Prata - Cases Integrados - The Dove Code
- ∙ Prata - Campanha Integrada - Fusion GP
- ∙ Prata - Técnica TV/Direção de Arte - Futuristas
- ∙ Prata - Técnica TV/Efeitos Especiais - Futuristas
- ∙ Bronze - Relações Públicas - The Dove Code
- ∙ Bronze - Digital - The Dove Code
- ∙ Bronze - Melhor Uso de Criadores e Influenciadores - Contrato sem Filtro
- ∙ Bronze - Texto - CIF respOOHnding
- ∙ Bronze - Relações Públicas - Uncomfortable Food
- ∙ Bronze - Técnica TV/Direção - Fusion GP
- ∙ Anuário - Branded Content - Uncomfortable Food
- ∙ Anuário - Melhor Uso de Dados - Uncomfortable Food
- ∙ Anuário - Técnica TV/Direção - O Desejo de Dirigir
- ∙ Anuário - Técnica TV/Direção - Futuristas
ClioAwards
- ∙ Silver - Health - Almost Perfect Hands
- ∙ Shortlist - Student Competition - Donation Detector
ElOjo
- ∙ Bronze - Produção Audiovisual - Futuristas
YoungGuns
- ∙ Gold - Student Competition - Donation Detector
Luzer'sArchive
- ∙ Featured in Vol. 5/11 - Print Alka-Seltzer - Food Torture